Heat Map UX/UI Optimization

A heat map is a graphical representation of data where the individual values contained in a matrix are represented as colors. Heat maps can visualize patterns in data sets, such as identifying which areas of a page are most often clicked on by users. When creating a heat map, it is essential to consider the following: The type of data being represented: categorical (e.g., countries) or numerical (e.g., temperatures). The range of values will be represented: for example, if all the values are between 0 and 100, then a blue color can represent all values between 0-25, green color can represent values between 26-50, etc. The number of colors that will be used: too many colors can make the heat map challenging to interpret, while too few colors may not adequately show all the patterns in the data. The orientation of the heat map: vertical or horizontal. The size of the heat map: smaller heat maps are often easier to interpret than larger ones. Contact Prome Media to learn more.