CTR, “click-through rate,” measures how often people who see your ad end up clicking on it. CTR is an important metric for any advertiser because it can be used to gauge an ad campaign’s effectiveness. CTR optimization improves your CTR to get more clicks and conversions from your ads. Several techniques can be used to improve CTR, and the best approach will vary depending on your specific situation; Contact Prome Media to get a custom strategy for your website.
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