CRO (Conversion Rate Optimization)

Conversion rate optimization (CRO) is optimizing a website to increase its conversion rate or the percentage of visitors who take a desired action on the site. The goal of CRO is to improve the user experience and make it easier for visitors to find what they’re looking for and take the desired action. This can be anything from purchasing to signing up for a newsletter. Many different techniques can be used to improve a website’s conversion rate, and it’s essential to test a different approach to see what works best for your particular site and audience.

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