Search Engine Marketing (SEM)
Just as its name suggests, search engine marketing (SEM) is a form of marketing that uses search engines to promote a business or brand. SEM can involve the use of paid advertising, such as through Google AdWords, as well as Search Engine Optimization (SEO) techniques in order to improve the visibility and ranking of a website or webpage in search engine results pages (SERPs).
One of the main benefits of SEM is that it allows businesses to target potential customers who are already interested in what they have to offer. SEM also allows businesses to determine and track the effectiveness of their marketing campaigns, which can help them to optimize their efforts over time.