Pay-per-click (PPC)

Pay-per-click (PPC) is an advertising model used on search engines to drive leads.

The most common form of PPC advertising is through Google AdWords, allowing businesses to create ads that appear on Google’s search engine results pages (SERPs) and millions of other websites. When someone clicks on one of these ads, the advertiser pays Google for that click.

PPC can be an extremely effective way to reach your target audience quickly and generate leads and sales. However, it’s important to note that PPC campaigns require ongoing optimization.

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