Several factors go into SEO, but keyword research is one of the most important. This involves finding out which words and phrases people are searching for when they’re looking for products or services like yours. Once you know which keywords to target, you can then optimize your website and content for those keywords.
Another essential part of SEO is link building. This is the process of getting other websites to link to your website. The more high-quality links you have pointing to your site, the higher your website will rank in search engine results pages (SERPs).
A well-rounded content strategy should also include social media marketing. This involves promoting your content on social media platforms like Facebook, Twitter, and LinkedIn. By doing this, you can reach a wider audience and build relationships with potential customers.
If you’re unsure where to start with your content strategy, Prome Media can help. We’re a digital marketing agency helping businesses improve their online visibility. Contact
Content Strategy is how we determine what content to create, publish and promote to achieve our business and marketing goals.