Increased SEO Traffic
Increased Click Through Rate
Focusing On Leads
All pages indexed and Ranking on Google for Relevant Searches
Web Design
Web Development
SEO
Marketing
2022
Specialize; procurement sales and distribution of Northeast KilnDried 🔥 NYC-NY-NJ-CT-MA-VT-NH-ME | Exports
Prome Media helped increase e-commerce sales for Hardwood Bros by 174% through targeted SEO and PPC campaigns. The process began with a deep dive audit of the Hardwood Bros website, which provided a baseline of the site’s current stats and visibility.
After the audit, Prome Media designed a targeted SEO campaign that improved Hardwood Bros’ website ranking on search engine results pages (SERPs) for culinary-related keywords. Prome Media also built a targeted PPC ad campaign that boosted web traffic, conversions, and new customers for e-commerce sales. Through these efforts, Prome Media was able to increase Hardwood Bros’ B2B culinary partnerships to over 50 dedicated partners.
In addition to the SEO and PPC campaigns, Prome Media also conducted competitor discovery and keyword research to identify the best keywords for Hardwood Bros’ website. These keywords were then organized into silos and used to optimize the site’s content and improve its ranking on SERPs.
Prome Media also created wireframes for the Hardwood Bros website, taking into account the user experience (UX) and human-computer interaction (HCI) to create a user-friendly design. Once the wireframes were approved, Prome Media helped Hardwood Bros go live with their optimized website.
After the website was live, Prome Media monitored traffic and rankings changes to ensure the SEO and PPC campaigns were effective. These efforts led to a significant increase in e-commerce sales for Hardwood Bros, resulting in a 174% increase in revenue.
Overall, Prome Media’s expertise in on-site SEO and PPC helped drive more organic traffic to the Hardwood Bros website and improve its visibility on SERPs. This led to more leads and sales for the company, ultimately helping them achieve their business goals.
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Running a deep dive audit of the client’s website involves thoroughly analyzing the website to understand its current performance, strengths, and weaknesses. This might include looking at factors such as the website’s design, user experience, speed, technical SEO, content quality, and more. By understanding where the website currently stands, it becomes easier to identify areas that need improvement and develop a plan to address them.
Designing a targeted SEO campaign focused on culinary-related keywords involves identifying the keywords that are most relevant to the client’s business and audience. This might involve conducting keyword research to understand what people are searching for when looking for products or services related to the culinary industry. Once the relevant keywords have been identified, the next step is to create a plan for optimizing the website to rank for those keywords on search engine results pages (SERPs). This might include creating new content, updating existing content, and improving the website’s technical SEO to make it more search engine-friendly.
Building a targeted PPC ad campaign to boost web traffic, conversions, and new customers for e-commerce sales involves creating paid advertisements that will appear on search engine results pages or other websites. These ads can be targeted to specific keywords or demographics to ensure they reach the right audience. The goal of a PPC campaign is to drive traffic to the website and increase conversions, such as sales or sign-ups, by encouraging people to take a specific action.
Conducting competitor research involves analyzing the client’s competitors to understand their strengths and weaknesses, as well as the industry and market as a whole. This might include looking at factors such as their products and services, pricing, website design and content, marketing and advertising efforts, and more. By understanding the competition, it becomes easier to identify opportunities and develop a plan to differentiate the client’s business and position it for success.
Conducting keyword research involves using tools and techniques to identify the most relevant and popular keywords and phrases people use when searching for products or services related to your business. This information can then be used to create a comprehensive optimization plan.
Topical Maps or Silo mapping: This is a way of organizing your website’s content and structure in a logical and hierarchical manner. It involves creating a visual representation of your website’s content and linking structure, with the goal of making it easy for search engines to understand and index your content.
Implementing the optimization plan: Once you have conducted keyword research and created a silo map or also called a topical map, for your website, the next step is to implement the optimization plan. This may involve assigning key phrases to relevant pages on your website and optimizing the content to ensure that they rank well in search engine results.
A wireframe is a low-fidelity visual representation of a website’s layout and structure. It is typically used to create a user-friendly design that is easy to navigate and provides a good user experience (UX).
Conducting a UAT review: UAT, or user acceptance testing, is a process in which real users test a website or application to ensure that it is functional and meets their needs. Before launching a website, it is important to conduct a thorough UAT review to identify any issues or bugs that need to be addressed.
Monitoring traffic and rankings: Once a website is live, it is important to continually monitor its traffic and rankings to ensure that it is performing well and reaching its target audience. This can involve using tools and techniques to track traffic levels and changes in search engine rankings, and making adjustments to the website to improve its performance.
