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Top 5 Google My Business Optimizations You Should Be Doing!
You know online presence is key to driving leads and sales as a business owner. Google My Business (GMB) is a free platform provided by Google that allows businesses to manage their online information and appear in Google Maps and Google Search.
It is essential to have an optimized GMB listing because it helps potential customers find your business efficiently and quickly. It also gives them important information about your business, such as your hours, contact information, photos, and reviews.
An optimized GMB listing can help improve your local search ranking, which will help drive more traffic to your website and ultimately increase sales. Here are the top 5 optimizations you should do right now to improve your GMB listing:
1. Claim your listing
2. Add photos
3. Complete all fields
4. Get reviews
5. Manage your posts
One of the first things you need to do is claim your GMB listing if you haven’t already. If you don’t claim your listing, someone else could claim it and change all your information, which would be bad for business.
To claim your listing, go to google.com/business and click on the “manage now” button. From there, you will need to sign in with your Google account or create one if you don’t have one already. Once you’re signed in, follow the instructions to verify your business. You will need to verify your business through either mail or phone verification. After you have confirmed your ownership of the listing, you can move on to the subsequent optimization!
2. Add Photos Now that you have claimed ownership of your GMB listing, it’s time to add some photos! Adding photos to your GMB listing helps potential customers better understand what your business is all about and what they can expect when they visit you. Try to add various photos that show different aspects of your business, such as products, services, staff, facilities, etc.
In addition to adding photos directly to your GMB listing, another great way to get pictures onto your listing is by tagging yourself in existing photos on Google Maps or getting customers to organize themselves in pictures after they visit your business (with their permission, of course!).
3. Complete All Fields One of the essential optimizations you can do for your GMB listing is to ensure all fields are completed accurately and completely. This includes hours of operation, address, phone number, and website URL. It’s also essential to have a description of what your business does. The more complete and accurate this information is, the easier it will be for potential customers to find and contact you. Additionally, completing all fields helps improve the quality of your GMB listing, which can positively impact your local search ranking.
4. Get Reviews Reviews play a significant role in helping potential customers decide whether or not they want to do business with you; 6 out of 10 consumers would not consider using a company with less than four stars. Therefore, you must try to get as many positive reviews as possible. The best way to get reviews is simply by asking! After a customer has had a positive experience with your business, ask them (in person or via email/text) if they wouldn’t mind leaving a review on Google. More often than not, customers are happy to oblige.
5. Manage Your Posts Finally, you should take advantage of GMB’s “Posts” feature by creating regular posts about promotions, events, new products/services, etc. Posts appear in the Knowledge Panel on the right side of the SERP (search engine results page) and in the Maps section. Creating regular posts helps keep potential customers up-to-date on what’s going on with your business while also giving them another reason to visit your website or come into your store. Plus, posts are relatively easy and quick to create – so there’s no excuse not to be doing them! Conclusion: These are just a few things businesses can do right now to improve their GMB listings. By taking these simple steps, you can help improve the quality visibility of your listing– which can help lead to increased traffic and sales for your business! So what are you waiting for? Get started today with Prome Media’s Local SEO packages!