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Is Your Website Ready for Google’s Mobile-First Indexing?
When running a business online, your primary goal has always been to rank high on Google. This is why you have invested heavily in search engine optimization (SEO). However, with recent changes announced by Google, it’s important to focus more on mobile-first indexing – a new way of ranking websites and penalizing those who don’t comply.
By now, you’ve probably heard that Google is switching to a mobile-first indexing approach where they rank websites based on the mobile version instead of the desktop one. This change makes sense, given that most people are browsing the internet from their phones today. It also gives you more incentive to focus on optimizing your mobile website.
How mobile SEO has evolved over time?
In 2016, Google started rolling out an update called “mobilegeddon.” The update was designed to penalize websites with bad user experience (UX), specifically those with mobile versions that didn’t work correctly. Since then, we’ve seen more improvements to Google’s algorithms with regard to the ranking of websites on mobile devices.
Meanwhile, ADA standards have also advanced to include a newer set of guidelines for websites on mobile devices. These guidelines ensure that users with disabilities can access and interact with your website easily. If you aren’t compliant, your website could be penalized by Google and not rank as high as it should on searches from mobiles or other devices.
If you want to make sure that your website is fully optimized for mobiles right now, here are some things that you need to consider:
Your website design needs to be sleek and responsive. All your website’s elements, including images and buttons, need to resize automatically depending on the device size.
Content is a big factor when it comes to mobile SEO. Your website needs to be short and concise with relevant information that people can skim through quickly. If you want your site to rank higher in searches, you’ll also need to make sure that content is engaging so that users keep spending more time on your site instead of competitors’.
Your website needs to be fast! You’ve probably experienced this yourself while browsing through different websites – sites with poor speeds have a very high bounce rate, meaning that people are leaving those sites as soon as they load up. In fact, Google has put speed as one of their ranking parameters for search results. To make sure your website loads faster, try using a content delivery network (CDN) that optimizes page load speed by caching static content and loading it across servers.
The mobile-first indexing update affects websites in more ways than one. If you’re not prepared yet, now’s the time to start optimizing your website for mobiles so it doesn’t lag behind competitors’ sites!
Mobile-first indexing is expected to be rolled out gradually over the next few months – if you want to make sure that your site ranks higher than the competition, take some time to optimize it right away. For more tips on how to improve SEO on mobiles, stay tuned with us on Prome Media today!
Thanks for reading! I hope this post gives you more insight into what goes into mobile SEO and how you can start optimizing your website today.
After reading my article, I’m sure that you’re better equipped to understand Google’s new approach to SEO and how it will impact your business. With that being said, it’s not enough to just know why mobile optimization is important – if you really want to succeed in the online world, then you’ll need to take action and implement the tips mentioned above for a faster, better website experience for all of your users! Contact Prome Media Today To Get Started.