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Enhance Your Google Ads with Image Extensions: A Beginner’s Guide

Welcome to a quick guide on Google Ads Image Extensions! If you’re new to Google Ads or just looking to spruce up your campaigns, image extensions are a great way to add some visual appeal to your ads and potentially increase clicks. In this article, we’ll cover what image extensions are, how to set them up, and some best practices for using them effectively.

So, what are image extensions exactly? Essentially, they’re additional images that you can add to your Google Ads campaigns, which will appear alongside your text ads when they’re displayed on Google search results pages. These images can be used to showcase your products, highlight specific features, or simply add some visual interest to your ads.

Now, let’s talk about how to get started with image extensions. First, you’ll need to log in to your Google Ads account and navigate to the “Ad extensions” tab. From there, you can select the “Image extensions” option and click the blue “+” button to add a new image extension.

Next, you’ll need to choose the ad group or campaign that you want to add the image extension to. Then, you’ll need to upload the image that you want to use. Keep in mind that the image should be in a square aspect ratio and no larger than 50KB. You’ll also need to enter a short headline and a description for your image, which will appear below the image in your ad.

Once you’ve finished setting up your image extension, it’s important to keep a few things in mind to ensure that it’s effective. First and foremost, make sure that your image is high quality and relevant to your business. If the image is blurry or low quality, it could hurt the overall effectiveness of your ad. Additionally, be sure to use a descriptive and compelling headline and description to entice users to click on your ad.

It’s also a good idea to test out different images to see which ones perform the best. You can do this by creating multiple image extensions and using the “experiments” feature in Google Ads to split test them against each other. This will allow you to see which images are the most effective at driving clicks and conversions.

In summary, image extensions are a great way to add some visual appeal to your Google Ads campaigns and potentially increase clicks. By following the steps outlined above and keeping best practices in mind, you can effectively use image extensions to improve the performance of your ads. Happy advertising!