eCommerce and Digital Marketing: How to Succeed in the Online World | Prome Media

Running an eCommerce store is no easy task. There are a lot of KPIs that you need to track to ensure your store is successful. This blog post will discuss 11 KPIs you should track to ensure your eCommerce store performs well. By tracking these KPIs, you can identify areas where your store needs improvement and make the necessary changes. Let’s get started!

What are KPIs?

KPIs, or key performance indicators, are metrics that help you track the performance of your eCommerce store. By tracking KPIs, you can see how well your store performs in various areas and make changes accordingly. You can track many different KPIs, but we will be focusing on 11 KPIs that we believe are essential for any eCommerce store.

The 11 KPIs to Track for Your Ecommerce Store:

– Sales revenue

– Number of orders

– Average order value

– Conversion rate

– Traffic sources

– Bounce rate

– Cart abandonment rate

– Time on site/pageviews per visit

– Customer retention rate

– Net promoter score

Sales Revenue

Sales revenue is one of the most important KPIs to track for your eCommerce store. This metric will give you an idea of how much your store brings in. You can track sales revenue by month, week, or day. By tracking this KPI, you will see if your store’s revenue increases or decreases over time. If you see a decrease in sales revenue, it may indicate that something needs to be changed in your store.

Number of Orders

Another important KPI to track is the number of orders. This metric will give you an idea of how many orders are placed in your store. You can track the number of orders by month, week, or day. By tracking this KPI, you will see if your store’s number of orders increases or decreases over time. If you see a decrease in the number of orders, it may indicate that something needs to be changed in your store.

Average Order Value

Another KPI that is important to track is the average order value. This metric will give you an idea of how much each order is worth on average. You can track the average order value by month, week, or day. By tracking this KPI, you will see if your store’s average order value increases or decreases over time. If you see a decrease in average order value, it may indicate that something needs to be changed in your store.

Conversion Rate

Another important KPI to track is the conversion rate. This metric will give you an idea of how many visitors your store are converting into customers. You can track the conversion rate by month, week, or day. By tracking this KPI, you will see if your store’s conversion rate increases or decreases over time. If you see a decrease in conversion rate, it may indicate that something needs to be changed in your store.

Traffic Sources

Another important KPI to track is traffic sources. This metric will give you an idea of where your store’s traffic is coming from. You can track traffic sources by month, week, or day. By tracking this KPI, you will see if your store’s traffic is coming from the same sources or if it is diversifying. If you see a decrease in traffic from one source, it may indicate that something needs to be changed in your store.

Bounce Rate

Another important KPI to track is bounce rate. This metric will give you an idea of how many visitors bounce off your store’s website. You can track bounce rates by month, week, or day. By tracking this KPI, you will see if your store’s bounce rate increases or decreases over time. If you see an increase in bounce rate, it may indicate that something needs to be changed in your store.

Cart Abandonment Rate

Another important KPI to track is the cart abandonment rate. This metric will show how many visitors abandon their carts on your store’s website. You can track cart abandonment rates by month, week, or day. By tracking this KPI, you will see if your store’s cart abandonment rate increases or decreases over time. If you see an increase in cart abandonment rate, it may indicate that something needs to be changed in your store.

Time on Site/Pageviews per Visit

Another important KPI to track is time on site/pageviews per visit. This metric will give you an idea of how much time visitors spend on your store’s website. You can track time on site/pageviews per visit by month, week, or day. By tracking this KPI, you will see if your store’s time-on-site/pageviews per visit increase or decrease over time. If you see a decrease in time on site/pageviews per visit, it may indicate that something needs to be changed in your store.

Email Subscribers

Another important KPI to track is email subscribers. This metric will give you an idea of how many visitors are subscribing to your store’s email list. You can track email subscribers by month, week, or day. By tracking this KPI, you will see if your store’s email subscribers are increasing or decreasing over time. If you see a decrease in email subscribers, it may indicate that something needs to be changed in your store.

Social Media Followers

Another important KPI to track is social media followers. This metric will give you an idea of how many visitors follow your store on social media. You can track social media followers by month, week, or day. By tracking this KPI, you will see if your store’s social media followers increase or decrease over time. If you see a decrease in social media followers, it may indicate that something needs to be changed in your store.

These are just a few KPIs you should track for your eCommerce store. By tracking these KPIs, you will see what works well for your store and what needs to be changed. By making changes to your store based on the data from these KPIs, you will be able to increase sales and conversion rates. So don’t wait; start tracking these KPIs today!

 Thanks for reading! I hope this was helpful. 🙂