Project Phases for Web, SEO & PPC Development

Prome Media offers comprehensive website, SEO, and PPC services to help your business grow. The Prome team believes that to achieve success online, you must build your website on a solid foundation that works well for the end-user, as well as in the eyes of the search engines that control your visibility to the outside world. This means that a one-off solution focused solely on SEO or only on website design simply does not work in this modern era. Online success comes from a synergy between a solid infrastructure, a well-thought technical SEO strategy, comprehendible paid advertising strategies and reporting that connects all the underlying dots to help you as a business owner make smarter decisions. Prome Media’s website project timelines encompass all of these skill-sets simultaneously. We work efficiently. Our automation and in-house solutions allow us to operate efficiently without compromising quality. We combine robotic process automation (RPA) with website development and marketing concepts to get the job done right. This allows our team more time strategizing, managing, and adjusting for your success, instead of the typical “busy work”  required to make updates or fix server issues. We promote products of synergy so you can promote a business of success.

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What does a comprehensive web and marketing (SEO development + PPC) timeline look like?

  • Getting Started

    Getting Started

    Consultation
    • Communicating goals and methods
    • Business Research
    • Identify the available Prome Package scope based on business objectives and budget
  • Month 1-2

    Month 1-2

    Onboarding & Business Analysis
    Meet & Greet Prome Team
    • Onboarding Strategy Questionnaire
    • Clarify products and services to promote
    • Obtain product or service media
    • Obtain proper access levels to all platforms
    • Discuss geotargeting and locality of products and services
    Web Analysis
    • Data Scraping
    • Keyword Analysis
    • Competitor Analysis
  • Month 2-3

    Month 2-3

    Design & SEO Initialization
    SEO Strategy
    • Site Map Development
    • SEO Silo Strategies Documented
    • Plan top-funnel pages, parent pages, landing and child pages
    • Silo approvals before development
    • Define the first SEO Sprint for Development
    Wireframe Design
    • Desktop & Mobile Wireframing
    • Homepage Layout(s)
    • Product Page Layout(s)
    • Service Page Layout(s)
    • HCI/UT Review
    • Wireframe Approvals
  • Month 3-4

    Month 3-4

    Content, Development, Go Live & PPC Planning
    Supportive Content & Media
    • Obtain or promote creation of new supporting images, photography, videography, as needed
    • SEO-Tailored Content Creation based on SEO Silos
    Web & SEO Development
    • Code & Functionality
    • Development of approved layouts
    • Build top-funnel pages
    • Build parent pages based on current planned SEO sprint cycle
    • Build landing & child pages based on planned SEO sprint cycle
    • Infrastructure Optimizations
    • GO LIVE
    PPC Planning
    • Account configuration
    • Keyword research
    • Merchant Center configuration, if applicable
    • Campaign Development
  • Month 4-5

    Month 4-5

    Data Collection, Observability, Data-Driven Strategy
    Prome Leads Tracking Dashboard
    • Gain direct insight into all business communication
    • Lead Qualification Capabilities
    • Call Tracking
    • Form Tracking
    Customized Data Reporting
    • UI Heatmaps for User Activity
    • SEO Visibility for Search Performance
    • PPC Reporting Integration for Ad Monitoring
    • Payment Processor and Transaction Insight for Sales Volume Visibility
    • CRM Integrations

    Asses and adjust based on real-time data. Monitor accordingly to achieve the business goals and identify new growth opportunities.

  • Month 6-12+

    Month 6-12+

    SEO Silo Page Development - Website & PPC Management
    Technical SEO
    • Regularly run technical site audits
    • Implement site audit opportunities within planned development backlogs to be worked on
    SEO Silo & Continued Development Strategy
    • Development sprints continue based on Silo Map to achieve authority for each service, product and/or niche-focus
    • New Parent and child pages to be developed, or supportive blog content, where needed to achieve authority
    • Silo page UAT approval process
    • Go Live with new changes
    Paid Marketing Management
    • Search Terms Report Monitoring
    • Individual Ad Performance Monitoring
    • Landing Page Assessment
    • Manual Search Engine Results Pages (SERP) Checks
    • Audience monitoring

We take the time to understand you and your industry before crafting a custom strategy.

FAQ SEO Questions

We all know that search engines are the gateways to information on this planet, but did you realize just how important SEO is? It’s not surprising why so many businesses have been investing in their online presence. The ROI for an effective campaign can be impressive. According to web analytics, About 76% of users start viewing a product or service via Google, and 12% form social platforms! So if your company wants more customers – invest wisely with Prome Media tailored SEO Campaigns.

The short answer is between 9-12 months. The longer answer concerns all the factors we discussed that tie into your SEO market; the simple fact is that specific industry have a more complicated point of entry to ensure they are at the top of search results. If you target low-competition keywords, you can start to see results within 4-6 months, but that is all explained in your SEO Silo map during your package strategy.

Of course, we can! We offer multiple levels of audits. Our Surface SEO audit provides insights into your optimization and website performance. It allows us to look under the hood and better understand what may be holding your site back. We also offer a more in-depth analysis that dives much deeper into your optimization quality. This Deep Dive SEO audit benefits clients with large websites & implements a more advanced strategy.

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